SEO Masterclass Course
Master Search Engine Optimization (SEO) and rank #1 in Google with Expert Guidance and Career Support at XDezo Academy!
Start Your Journey Towards a Successful SEO Expert Today!
Course Overview
Looking to build a career in digital marketing or improve your business’s online presence? Our 2-month SEO course is designed to provide students with international-standard SEO skills, equipping them to compete globally while understanding local market dynamics. Gain hands-on experience in SEO techniques, tools, and strategies that drive results!
This 8-week course offers a deep dive into SEO, covering everything from the basics to advanced strategies. With practical assignments, case studies, and expert guidance, you’ll learn how to optimise websites for search engines, increase traffic, and boost online visibility.
Course Syllabus
Week 1: Introduction to SEO and Digital Marketing Basics
- Introduction to the course structure, objectives, and expectations
- Overview of the digital marketing ecosystem
- SEO Basics
- What is SEO and its importance in digital marketing?
- Understanding search engines: How do they work?
- Types of SEO: On-page, Off-page, and Technical SEO
- White Hat vs. Black Hat SEO techniques
- Understanding SERPs (Search Engine Results Pages)
- Different types of search results (organic, paid, featured snippets, etc.)
- Overview of Google’s ranking factors
Week 2: Keyword Research and Competitor Analysis
- Introduction to Keyword Research
- What are keywords, and why are they important?
- Types of keywords: Short-tail, Long-tail, LSI (Latent Semantic Indexing)
- Using keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.)
- Competitor Analysis
- Identifying competitors
- Analysing competitors’ keyword strategies
- SWOT analysis for SEO strategy planning
- Hands-On Assignment
- Perform keyword research for a given topic
- Conduct a basic competitor analysis for a selected niche
Week 3: On-Page SEO Optimization
- Understanding On-Page SEO
- Importance of on-page SEO for ranking
- On-page ranking factors: Titles, meta descriptions, URL structure, header tags
- Content Optimization
- Writing SEO-friendly content: Keyword placement, density, and readability
- Image optimization: Alt texts, file names, and image compression
- Internal linking strategies for better navigation
- Practical Session
- Optimising a web page for SEO
- Writing an SEO-friendly blog post
Week 4: Technical SEO
- Introduction to Technical SEO
- Importance of technical SEO for website performance
- Crawlability and Indexability: Robots.txt, XML sitemap
- Site Speed Optimization
- Understanding the importance of page load speed
- Tools to check website speed (Google PageSpeed Insights, GTmetrix)
- Mobile SEO
- Mobile-first indexing
- Optimising websites for mobile users
- Hands-On Assignment
- Perform a technical SEO audit for a website
- Implement basic technical fixes to improve website performance
Week 5: Off-Page SEO and Link Building
- Introduction to Off-Page SEO
- What is off-page SEO, and how does it impact rankings?
- Overview of backlinking and its importance
- Link Building Techniques
- Types of links: Natural, manually built, self-created
- White hat vs. Black hat link-building techniques
- Strategies for acquiring high-quality backlinks
- Social Media’s Role in SEO
- How social signals impact search rankings
- Leveraging social media for link building and brand visibility
- Practical Session
- Conduct a backlink analysis for a competitor
- Create a link-building plan for a local website
Week 6: Local SEO and Content Strategy for Nepali and International Market
- Introduction to Local SEO
- What is Local SEO, and why is it important?
- Google My Business (GMB) optimization
- Local citations and NAP (Name, Address, Phone number) consistency
- Local Content Strategy
- Creating content that resonates with the local audience
- Understanding local search behaviour in Nepal
- Optimising content for “near me” searches
- Case Study
- Local SEO strategies for businesses.
- GMB setup and optimization for businesses.
Week 7: SEO Analytics, Reporting, and Tools
- SEO Analytics
- Introduction to Google Analytics and Google Search Console
- Setting up and configuring Google Analytics
- Understanding key metrics: Bounce rate, session duration, pages per session
- SEO Reporting
- Creating effective SEO reports
- Analysing traffic trends and setting up KPIs
- SEO Tools Overview
- Introduction to popular SEO tools: SEMrush, Ahrefs, Moz
- Practical application of these tools for auditing and monitoring
- Assignment
- Create an SEO report for a website
- Use Google Analytics to identify key insights and suggest improvements
Week 8: Advanced SEO Strategies, Algorithm Updates, and Career Guidance
- Advanced SEO Techniques
- Structured data and schema markup
- Voice search optimization
- Featured snippets and zero-click searches
- Algorithm Updates
- Understanding Google algorithm updates and their impact on SEO
- Techniques to recover from Google penalties
- Career Guidance and Future of SEO
- SEO as a career in Nepal and internationally
- Freelancing vs. working in an SEO agency
- Creating a professional portfolio
Final Project
- Perform a complete SEO audit for a website (Local business or Nepali website)
- Present SEO recommendations and action plans.
Why Choose Our Course?
- International Standards: Learn SEO techniques that meet global industry requirements.
- Focus on Local Market: Gain insights into SEO for the Nepali and international market, including local search behaviour and Google My Business optimization.
- Hands-On Learning: Apply what you learn through practical assignments, projects, and real-world case studies.
- Expert Trainers: Benefit from trainers who are experienced SEO professionals with a track record of success.
Why Choose XDezo Academy for Best SEO Course in Pokhara ?
At XDezo Academy, we prioritize practical, hands-on learning and industry-relevant skills. Our instructors are seasoned developers who have years of experience in SEO, ensuring that you learn from the best.
- Industry-Experienced Trainers: Learn from SEO experts with years of experience in digital marketing.
- Hands-On Learning: Gain practical skills with real-world assignments and case studies.
- Personalised Learning Experience: Small class sizes to ensure individual attention and personalised feedback.
- Local Market Focus: Tailored strategies and techniques suitable for Nepal’s digital landscape.
- Career Support: Get guidance on SEO career opportunities and freelancing tips.
How to Enrol in Pokhara's Best SEO Course
Enrol now and take the first step towards mastering SEO! Visit our XDezo Academy office in Pokhara or contact us at 061591922 for more information.